Novus has named José Otávio B. Sorbara, Ph.D., as the company’s feed enzymes global leader after its acquisition of BioResource International Inc. (BRI), this year.
In this new role, Sorbara will develop the strategy and manage the innovation pipeline for Novus’ enzyme products while supporting the commercial team as it works to grow the feed enzyme business around the world.
“Enzymes are more important than ever for the animal agriculture industry,” Sorbara said. “They play a crucial role in optimizing feed formulations, making them more cost-effective for feed millers and farmers. By enhancing the digestibility of nutrients in the feed, our enzymes improve the overall nutritional value of the diet for animals. This not only boosts animal performance but also reduces waste and environmental impact by minimizing nutrient excretion.”
He says coupling BRI’s products and expertise in fermentation with Novus’s own Cibenza enzyme feed additive provides more options to customers and allows the company to innovate solutions for tomorrow’s nutrition and performance challenges.
Laura Munoz, senior director of global strategic marketing and business development said Sorbara’s expertise with enzymes as well as in managing and fostering collaboration of global and regional teams will be an asset to grow the company’s market share in the enzyme sector.
“As an expert, José helped expand market opportunities for various enzymes while with DSM. His understanding of the sector is definitely an asset as we work to grow our enzyme portfolio,” Munoz said. “We’re confident that José’s leadership will allow us to meet our goals as well as continue to solidify our commitment as a trusted partner for our customers.”
Sorbara spent the past 17 years with DSM-Firmenich, where he most recently served as global innovation lead for poultry. He also previously held technical, marketing and category management roles at the company. He earned his doctorate in poultry nutrition from the State University of Maringá (Universidade Estadual de Maringá) in Brazil.
He is a member of the Poultry Science Association and resides in Brazil.
